“Well, its not doing as well as Spotify!”

“How they gonna fall from 20million subscribers to 3million in only a couple months?”

“Nobody is going to pay for streaming music…”

"Please repeat after me, there's only one rule/ I will NOT lose..." -Jay Z "Change The Game"

“Please repeat after me, there’s only one rule/ I will NOT lose…”
-Jay Z “Change The Game”

All those people were proven wrong- once again- by the favorite son of the Marcy Housing Projects’, Shawn Carter when U.S. phone and wireless company Sprint said on Monday it would invest $200 million in 33 percent of Tidal, a music streaming system created after the $58 million purchase of a small european tech company just two years ago by the rapper.

You’ve heard of a “bubble” (think real estate bubble or internet bubble)? Well- if you’re paying attention this is a clue that there’s been a “distribution bubble” forming with all the access to technology we’ve all been given and   all the distribution outlets need one thing: more content! Content driven services like the wireless industry will always need content! What are you willing to do about it?

RenderedContent-75168B4A-4D53-4A16-B161-2672C0965175Sprint, for their part, paid $200 million for the third of the shares they now own and Jay Z and each of the company’s two dozen artist-owners will remain part owners, according to a person familiar with the deal. This means the company is now at a $600m valuation.

For those unfamiliar- Tidal describes itself as an “artist-owned” coalition of service backed by Kanye West, Rihanna, Coldplay, Jay Z’s wife Beyoncé and Madonna among others, and is available in more than 50 countries.

Jay Z bought Tidal for roughly $56 million in 2015 but it’s the “Hard Knock Life” for Apple Inc who was in talks to buy Tidal to boost its Apple Music service, according to a Wall Street Journal report in June. They apparently took too long.

What are some partnerships and ideas you can exploit with the content YOU create?


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